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How to Craft a Compelling Employer Brand in 9 Easy Steps

How to Craft a Compelling Employer Brand in 9 Easy Steps

by Slye Joy Serrano | Feb 13, 2018 | Career Management, Employer Branding

You are a car dealer and you are selling Mercedes cars. You’ve learned your friend Eddie wants to buy a new luxury car tomorrow. Yes, he wants to make the purchase tomorrow. Would it be smart to advertise to Eddie today, a day before he wanted to buy a luxury car? The...
Hiring Lessons Every Recruiting Manager Needs to Learn from Google

Hiring Lessons Every Recruiting Manager Needs to Learn from Google

by Slye Joy Serrano | Feb 10, 2017 | Career Management, Employer Branding, Recruiting

Google is one of the most sought-after companies in the world. It has been ranked as the best company to work for more than a hundred times in past few years. Of course, getting in is no walk in the park. Laszlo Bock, Google’s former SVP of People Operations, said...

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