Job seekers today, especially the millennials (millennial here!), are exacting, picky, and choosy. But it seems to lack sense, right? The job market is becoming more and more competitive. Can job seekers really afford to be picky?
Well, it seems so. Job applicants have become more dainty about job posts and job descriptions. This does not mean they don’t want to work, no not at all. It seems that when they are searching for jobs, they are more likely to skip job posts that are not at par with their pre-determined set of standards and requirements that a job must potentially fulfill, and then they’ll just keep looking.
Is it really necessary to give job seekers what they want, after all, it’s them who needs you? Well, to some extent it’s true they need you, but you have to face the fact that you need them, too. What if the best possible candidate for your vacancy saw your job post but lost interest because the job post lacks the information he needs. In other words, your job description sucks.
Truth be told, 99% of job descriptions you can find online are painfully long and boring – that’s bad news. But that’s good news, too! It means there is enough room to stand out (at least in terms of job descriptions), and hook any job seeker who gets to see your job posts.
So, how exactly do you do that? Take a look at this excellent examples from LinkedIn, and then we’ll break them down to the fundamentals, and see if we can come up with basic principles or guidelines for writing job descriptions. (more…)