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Learning From The Learned: How to Connect With Mentors

“What would you think if I sang out of tune
Would you stand up and walk out on me?
Lend me your ears and I’ll sing you a song
And I’ll try not to sing out of key
Oh I get by with a little help from my friends
Mm I get high with a little help from my friends
Mm gonna try with a little help from my friends”

The Beatles, With A Little Help From My Friends, 1997


Do we really need to have mentors?

Before we answer that question categorically, here’s what we know: The most successful people in the world we know today have had mentors – Bill Gates had Dr. Ed Roberts, Steve Jobs have Robert Friedland, Tiger Woods had his father, Elizabeth Taylor had Aubrey Hepburn, and many others. (more…)

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Building Your Personal Brand Online and Offline

We’ve already covered how to build a personal brand vision or plan and how to define your target audience. It’s high time we talk about making your plan actually work. Of course, we start from the basics – building the brand you envisioned.

Part 1: Getting Started with Personal Branding: Creating Your Brand Vision
Part 2: Getting Seen, Getting Heard: Defining Your Target Audience

Just like any other brand, you must acquire a number of things that will communicate your brand. They are called branding assets. These include various things like a website, a blog, a podcast, a Twitter handle, a LinkedIn profile, or even a simple but unique username you use across the world wide web. There are also traditional, tangible assets like business cards and newsletters.

In this third part of our seven-article series on personal branding, we will talk about how to secure, develop, and use these assets. (more…)

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Getting Seen, Getting Heard: Defining Your Target Audience

What’s the use of a great voice if only the bathroom walls hear you sing?

Similarly, your outstanding credentials, your terrific skills, and your valuable experience will never be known by the people who might truly spell a great difference in your career if you don’t let them get known.

If you want your splendid voice to be heard and recognized, you will need an audience. But it’s not enough to say that you simply need an audience. You need the right audience.

In personal branding, there are basically three people that your personal brand needs to target:

  1. Those who will pay you;
  2. Those who influence those who pay you; and
  3. Your supporters

Your primary target is the people who will most likely pay you. These are investors, clients, and executives among others. This might be your boss, your prospective boss, your business’s target customer, or an investor or a bank. (more…)

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Sysgen, All Eyes on the 2016 NBA Finals

MAKATI, Philippines – The Cleveland Cavaliers and Golden State Warriors battled for the last time for the NBA championship in Game 7 of the Finals on Monday, June 20 (Manila time) at the Oracle Arena in Oakland, California.

HEROIC COMEBACK. LeBron James delivers on his promise to give the city of Cleveland its first major sports championship since 1964. Source: Getty Images

The Cleveland Cavaliers completed the greatest comeback in NBA Finals history dethroning defending champion Golden State 93-89 to capture their first league title. The Cleveland Cavaliers becomes the first team in 33 tries to rally from a 1-3 deficit in the NBA Finals and the fourth team to win a Game 7 of the NBA Finals on the road. (more…)

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